Food scientists are working to block, mask and/or distract from bitter tastes in foods to make them more palatable to consumers, many of whom are genetically sensitive to bitter tastes, according to a new presentation at the 2014 Institute of Food Technologists (IFT) Annual Meeting & Food Expo® in New Orleans.
"Many factors go into why we eat what we do," said John Hayes, PhD, assistant professor of food science and director of the Sensory Evaluation Center at Pennsylvania State University, with taste consistently ranking as number one. There's also "a huge variability in how much bitterness people taste. If something is bitter you like it less and you eat it less." [MORE]