Mona Doyle recently filmed people attempting to open bags of pre-cut lettuce. The tape plays like a bit from the television show "America's Funniest Home Videos." Everybody uses force and torque that would otherwise be reserved for the gym. Either the bag opens suddenly and sprays lettuce all over the floor, or defeat is conceded and scissors or knives are employed [LINK].
And, Food and Drug Packaging magazine recently issued their annual packaging report card focusing on what makes packages sell or sit on the shelf.
"Even as packages get more colorful, functional and convenient, shoppers expectations keep rising, and the bar of packaging excellence gets higher"....."No-drip bottles often drip, while zippers are hard to open and zip close. The news isn’t good for squeeze bottles either. They retain too much product and spray triggers just stop working. Ice cream containers leak and flip-tabs are too hard to grab, not to mention break too often. Packages tip over too easily and the ones that don’t still have problems. Safety closure instructions are too difficult to read or understand. Even toothpaste tubes have their flaws. They split and clog up. And many shoppers are annoyed that too many packages don’t travel well [LINK]".
"Today's packages can be murder to open" published in the March 2006 issue of the Pittsburgh Post-Gazette agrees with the previous comments [LINK].