The Oreo. "Ubiquitous, overlooked, and yet embodying the highest design standards in both form and function—are worthy of recognition as "humble" masterpieces." Compared to its lesser and now former competitor, the Hydrox cookie, the design "is the more American-looking of the two -- its even pattern, however dowdy, has an industrial, stamped-out quality. It might be said to combine homelike decoration with an American love of machine imagery, and in that combination lies a triumph of design." {MORE}
