"Start with an idea that’s too absurd to ignore—then use
serious science to bring it to life."
It’s midday on a Friday and I’m in Orange County, California, sitting around a table with four women gabbing about food—and no one is eating except me. Typical, I think. But this is no sidewalk bistro in Laguna Beach, and these are not your standard ladies who lunch. We’re at a semicircular counter in a windowless room in a white nondescript office park that’s home to one of America’s largest fast food giants. And my lunch mates are among the masterminds of one of the most successful fast food products in history: the Doritos Locos Taco. [MORE]