So Coke and Pepsi are rushing to remove (BVO) from their drinks in response to consumer pressure. Some of the campaigns are predictably in terms of the ingredient having non-food uses (a fire retardant) make it inappropriate to use in food. However CSPI and others point to reasonable toxicological concerns and it looks like BVO is on the way out.
What was BVO doing in drinks in the first place? Why would soda contain any vegetable oil and why would you brominate it? [MORE]
More on BVO from WebMD