A tall glass of orange juice is the very image of refreshment, packed with vitamins and radiating with sunshine freshness. It’s part of a balanced breakfast, after all. But America’s classic morning drink is in trouble: sales of commercial orange juice are down to their lowest levels in the last 15 seasons, according to the WSJ and the Florida Department of Citrus. The industry is facing growing competition from exotic fruit and energy drinks while its “all-natural” claims are being called into serious question. Juice is, nutritionally, not much better than soda. How did U.S. consumers come to believe that oranges, in any form, were an important part of a healthy diet?[MORE]
