June 07, 2014

Yogurt Maker Chobani Sick Of Scientists Ruining Everything

Remove the lid from a cup of Chobani, and you may now be greeted by this printed tagline: "Nature got us to 100 calories, not scientists. #howmatters." This is an incredible work of PR, perhaps bested only by "a cup of yogurt won’t change the world, but how we make it might." The claim accomplishes the two-fold goal of being both demonstrably false and wildly offensive, to scientists, the IQ of consumers, and likely people working for Chobani. It is a minor miracle. Let us explore. [MORE]

... and the backpedaling

Jun 7, 2014 7:46:13 PM | Food Chemistry, Food Microbiology, Food Physics

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Luke LaBorde

Penn State Associate Professor of Food Science

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