Local and organic is a romantic myth – the future of sustainable agriculture is all about smart technology and scaling up.
The logic of farmers’ markets begins with this: that the route from harvest to plate ought to be as direct as possible. That’s fine if farmers live round the corner from consumers. But urban land is in short supply, expensive, often polluted, and unsuitable for horticulture. And there is more. Even in a short chain from farm to table, produce can get spoiled. A fresh tomato is not dead; like all fresh products, it’s a living organism with an active metabolism, post-harvesting, that provides a fertile substrate for microorganisms and causes tomatoes to deteriorate very fast. Freshness does not in itself translate into sustainability: unless the supply chain is well‑organised, losses can be considerable. And food losses come down to a waste of land, water, energy and chemicals used to produce what is ultimately discarded. This ought to be a good argument for local markets, but it is not. Everything depends on transportation, storage and speed. Poorly packed products go to waste in a matter of hours. [MORE]
